‘7 ways to improve your video ad campaign’ – ‘Mashable’
Ben Plomion says, “Programmatic video is hot, and getting hotter. According to eMarketer, in 2014, advertisers and publishers spent an eye-popping $700 million on programmatic video. By the end of this year, that number will triple, topping a cool $2 billion.
Everyone wants in on the action (including brand marketers). And why not? Video ads deliver great performance, and can pack a lot of storytelling in a matter of seconds (as Budweiser’s “Lost Dog” Super Bowl ad makes clear).
But does that mean you can retool your 30-second TV spot for digital channels and then sit back and watch the conversions roll in?
If only life were that easy! There’s an art to creating the perfect video ad campaign. Below are seven tips for getting the results you need”.
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