Amy Gesenhues says, “Amazon.com’s e-commerce platform Webstore is on its way out.

According to a report on Internet Retailer, the e-commmerce solution for small to mid-sized merchants will shut down in 2016.

ChannelAdvisor Corp’s CEO Scot Wingo told Internet Retailer that Amazon had begun notifying its Webstore customers this week of plans to discontinue the service in the coming year.

“We have about 100 customers that utilize the Amazon storefront technology,” said Wingo, “We are working with them to find new solutions.”

The decision has prompted a thread in Amazon’s sellers forum, with many commenters claiming they received a notice on March 16 from Amazon that it would be closing Webstore in July 2016″.

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