‘Facebook To SMB Advertisers: Evolve With Us’ – ‘Marketing Land’ Article
Martin Beck says, “Facebook’s relationship with small businesses is … complicated.
Enticed since 2007 by the free marketing opportunity of Facebook Pages, many SMBs have counted on the social network to help them make direct connections with customers. So when Facebook began to throttle Pages’ organic reach in the News Feed in the last several years, eventually telling business owners that the best way to reach customers on Facebook is to pay for advertising, many SMBs felt burned.
Pay to reach the community we worked so hard to build? Can you say bait and switch?
Jonathan Czaja, Facebook’s director of small business for North America, understands that feeling. In an interview this week with Street Fight“.
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