‘How can NLP technology be used for marketing?’ – ‘Econsultancy’ Blog
Rohini Srihari says, “Humans are born with hardwired neural connections for acquiring and understanding language.
Teaching computers to understand language is one of the grand challenges of artificial intelligence and requires modeling of vocabulary, grammars, and most importantly semantics, or meaning.
Current approaches to natural language processing (NLP) combine both linguistic or grammatical approaches as well as machine learning techniques. Venture capitalists and private equity firms are positioning NLP as a multi-billion dollar industry.
In this piece I intend to explore the reasons for the intense interest in this field, and its relevance to marketing”.
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