Jared Gardner says, “A few months back, my agency started seeing a referral traffic spike in our Google Analytics account. At first, I got excited. Someone is linking to us and people are clicking. Hooray!

Wrong! How very, very wrong. As I dug deeper, I saw that most of this referral traffic was sent from spammers, and mostly from one spammer named Vitaly Popov (or, as I like to call him, “the most recent pain in my ass”).

The domains he owns have been giving our company’s site and most of our clients’ sites a few hundred sessions per month, enough to throw off the analytics data in many cases“.

How to Stop Spam Bots from Ruining Your Analytics Referral Data

MOZ Blog

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