Kristen Dunleavy says, “Hey, you! Yes, you. I’m watching you. I can see how you got here, where you’re from, and how long you’ve stayed. Creepy? Nah. It’s just part of basic web analytics, and it’s something you should be doing, too. (Don’t worry – I can’t see everything you’re doing, i.e. personal information. That’s a different kind of ESP.)

If you’re new to tracking your website’s analytics, getting started can be a little daunting. Here’s a breakdown of everything you need to get started and begin seeing better results.

How do I get started?

First thing’s first: define your goal. What do you want people to do when they visit your website? Should they sign up for your email newsletter? Download a PDF guide? Click through to a specific landing page? This should align with your overall business goals”.

Web Analytics 101: Website Tracking for Beginners

Aweber Blog

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