‘How Many Americans Subscribe to Streaming Video Services?’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Some 41% of US homes have access to a subscription-based video-on-demand (SVOD) services, such as Netflix, according to 4Q14 data from Nielsen.
More than one-fourth of households (27.8%) subscribe to a single SVOD online service, 9.9% subscribe to two services, and 2.6% subscribe to three services, the analysis found.
Some 71% of households that subscribe to streaming video services are white, 12% are Hispanic, 10% are black, and 5% are Asian-American, according to Nielsen.
Below, additional findings from Nielsen’s NPM panel and SVOD market break.
Over one-third (35.2%) of US households have broadband but do not subscribe to a streaming service, and 24.5% do not have broadband access at all”.
Comments are closed.
