‘Planning Your Marketing? Don’t Forget These Fundamentals’ – ‘MarketingProfs’ Blog
Susan Solomon says, “It’s the body of work you carry with you for at least 12 months. It defines everything you do on the job. And, if you do it right, it’s your golden ticket to successful marketing.
Of course, I’m referring to your marketing plan and accompanying budget.
If you’re on the July-June fiscal year cycle, you’re most likely gearing up for your next pièce de résistance, so here are some tips to keep in mind; and if you’re on another cycle, keep these tips for your next annual planning.
It goes without saying: A marketing plan and budget must follow the company’s strategic plan. Hopefully, the company’s strategies are determined within a timeline that allows you to think through and fully strategize your marketing efforts”.
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