Patricio Robles says, “Five prominent news publishers have formed the Pangaea Alliance to offer media buyers programmatic access to their ad inventory. 

Tech companies like Google and Facebook have built billion-dollar digital advertising businesses and as more ad spend moves online, they stand to see their coffers swell.

That’s not necessarily good news for publishers, many of which are banking on digital ad sales to keep their brands afloat.

Now, some of those publishers are teaming up in a concerted effort to create a more formidable media platform of their own”.

Prominent news publishers band together to sell ads

‘Econsultancy’ Blog

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