Tristan Barnum says, “As marketers, we read, think, and talk a lot about Web presence—whether social media, content marketing, search, or other digital medium—and we put a lot of time and effort into perfecting our brand’s image, messaging, and positioning. As we should. However, when was the last time you considered “phone presence” during your branding refresh exercises and marketing brainstorms?

Traditional telephony may not be one of the first agenda items that come to mind in a content planning meeting, but perhaps it should be. More than half of consumers still prefer to pick up the phone and talk to a person when they decide to interact with a business, according to Actionable Research‘s June 2014 survey of consumers in the US and seven other countries. That’s huge!

Also, although soaring smartphone penetration makes apps a viable channel, many consumers still find it more convenient to use their mobile phone to talk with an agent than to peck out their contact information and questions on screen, the Actionable Research survey finds”.

Three Ways to Make Your Phone Presence a Key Driver in Your Marketing Mix

MarketingProfs

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