‘4 ways to avoid annoying your email subscribers’ – ‘Mashable’
Jim Davidson says, “We all know that the “send more emails, make more money” strategy can provide an initial pop of short-term sales but tends to annoy some subscribers, causing them to leave your list in the long run. There are many tactics for balancing frequency and subscriber engagement, but what can you do when your sending rate satisfies most but not all of your subscribers?
Those subscribers who feel a bit annoyed by your email cadence may not be the most active, but that doesn’t mean they are uninterested. Don’t forget they could potentially submit an order in the future. Unlike more aggressive re-engagement strategies that involve removing inactive subscribers from your list if they don’t take an action, there are ways to give these middle-of-the-road subscribers more options in order to keep them on your list and save potentially lost sales without annoying them in the process”.
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