‘4 ways to keep your content from fading into oblivion’ – ‘Mashable’
Kevin Lee says, “Successful content marketing means putting a lot of thought into content strategy and execution. Who exactly are you writing content for? What specific problems do your audience segments experience and how can you best address these needs? Where – besides your own site or blog – are the opportunities for giving your intellectual property more exposure? Establishing answers involves persona research and/or audience polls, general research, and a careful assessment of the content resources at your disposal. But to really excel, you’ve got to think beyond them.
What happens after the article is published?
Your article, after fact-checking (especially important today now that Google appears to be working to deploy an algorithm linking factual accuracy with SERP ranking), copy-editing, illustration, and optimization, is now published. Now what?”.
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