Patricio Robles says, “According to reports, Facebook is set to announce at its F8 developer conference that it will be giving third parties the ability to integrate their content into the Messenger experience.

Facebook can be a great friend to publishers and brands. For many, the world’s largest social network has been and is a significant source of referral traffic.

But Facebook’s friendship with content producers is a complicated one. Changes to the algorithm (previously known as EdgeRank) which Facebook uses to determine what appears in their users’ news feeds, can make or break a content producer’s Facebook fortunes”.

Is Facebook about to open Messenger to content producers, brands?

‘Econsultancy’ Blog

Sharing is caring