‘Monetising Instagram for brands: take two’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “In a perfect storm of storytelling and somehow trying to make Instagram a monetisable platform, your 14 year-old niece’s favourite social network introduced a clickable carousel function last week.
Marketers have been clamouring for a way to turn Instagram into a source of measurable revenue instead of a mere engagement/brand awareness tool.
As we reported a few months ago, there are ways that ecommerce sites can use Instagram but they are through third-party affiliate sales platforms that don’t exactly scream user-friendliness or best practice”.
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