Peter O’Neill says, “Today, I continue my introduction to the new analysts (from April 1st) in our group providing research and advisory for B2B Marketing professionals, including sales enablement. In addition to Laura Ramos, whom I introduced last week, we are also being joined by experienced Forrester analysts Kim Celestre and Lori Wizdo.

So, as an introduction to Kim’s work, let me point you to a recent report: Executive Q&A: How Online Communities Help You Achieve A Social Depth Objective, which is currently on the Marketing Leadership pages on this website. This report discusses the benefits of creating and maintaining online communities, a marketing tactic still undervalued by marketing leaders. As Kim points out, you can better influence how your customers explore your offerings and help move them to a purchase decision by tapping into the content and interactions generated by online communities. She explains about social reach and depth and cites the EMC Community Network online community as a powerful B2B marketing best practice. Through 2015, Kim will also be researching and publishing on the topic of social selling”.

Some More New Analysts Joining The B2B Marketing Role

The Forrester Blog

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