‘How Content Management Speeds Buying Decisions: 6 Thought Leaders Speak Out’ – HubSpot

Fergal Glynn says, “Effective content management can speed up the buying cycle by putting the right content in the hands of your sales representatives at the right time — and for the right prospect. Too much time is wasted by salespeople searching through dozens of repositories for the right content.As we found in our State of Document Management report, reps often settle for something that merely works instead of the most effective content, simply because the perfect collateral for the selling scenario isn’t readily accessible.

But as customers increasingly take a self-led journey through the buying process, effective content management is critical to successful lead nurturing. Here’s what six thought leaders had to say about using content management to speed buying decisions, the role of content in the buyer’s journey, and adding value at every stage of the buying process”.

How Content Management Speeds Buying Decisions: 6 Thought Leaders Speak Out

HubSpot