Drew Hendricks says, “For small businesses, the Internet presents incredible marketing opportunities that were once only available to much larger organizations. Now anyone, with the right tools and knowledge, can increase their brand’s visibility with a few clicks and a dab of diligence.

Though many of the principles of Internet marketing have remained the same over the years, others have evolved. The onus is on you to make sure your business doesn’t get left behind.

Defining your audience

The most important facet of branding is defining a very specific and highly targeted audience. By narrowing your focus, you’ll be better able to develop specific channels, content, advertisements, design elements and more”.

Increasing Your Brand’s Online Visibility Is Not as Hard as You Think

Business.com

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