David Shiffman says, “In today’s e-commerce climate, it is not uncommon to find that browsing the ever-increasing number of companies, products and services can be daunting when trying to find just the right thing. But fear no more, because Facebook has recently made a milestone announcement that could mean huge changes for consumers and businesses alike.

Introducing ‘topic data’ to select partners in the US and UK, Facebook will loosen its hold on its user data information to provide marketers with a broader look and deeper understanding of how their online presence is faring so they may optimize future business strategies.

Topic Data Explained

So Facebook is selling my personal information? Well, yes and no. While Facebook has always provided paying marketers with a narrow scope of how and what people share, they are now offering all of their data for a bigger look. Although the actual boundaries of this data is a bit vague at this point, it is safe to assume that everything and anything that gives a fuller picture will be used to increase insight into overall access, effectiveness and appeal of a given topic”.

Learn What Matters to Your Audience: The Emergence of Topic Data on Facebook

Business.com

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