‘Why a Sign up Form Is a No-Brainer for Email List Growth’ – VerticalResponse Blog
Kim Stiglitz says, “A list of contacts is essential for any business that wants to stay in touch with prospects and customers. That list also shouldn’t be static. It should be ever-changing and consistently evolving due to attrition through unsubscribes, (some reports say you will lose as much as 30% of your list each year), email address abandonment and adding new subscribers.
In order to fuel continued and sustained list growth it’s a no-brainer to have an email sign up formon your website, blog and your other digital properties like social media sites. By providing visitors a quick, easy and efficient way to sign up for your email list, you can proactively grow your list 24/7/365. Having a solid email list is important because, “email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined” according to a McKinsey & Company report“.
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