‘How to use quizzes for lead generation’ – ‘Econsultancy’ Blog
Josh Haynam says, “60% of content marketers say their number one goal is to generate new sales leads. This is not an easy thing to do.
I’m going to show you how to make a quiz that produces a steady stream of brand new qualified leads.
In order to show how this is done, we are going to follow the journeys of three quizzes that brought in a combined total of 15,000 leads.
We’ll go step-by-step through the creation process, looking at what was done right as we discover the secrets behind creating such high converting content”.
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