Greg Sterling says, “Today at Facebook’s developer conference F8 the company announced, among other things, Messenger Platform, which opens up the app to third party publisher and developers. As one feature of Messenger Platform, Facebook also introduced what it’s calling “Messenger for Business.”

The objective is to “reinvent the way people communicate and interact with businesses.” Initial integrations include e-commerce sites Everlane and Zulily. Customer service software provider Zendesk is also supporting the platform.

Facebook isn’t limiting the program to e-commerce; it wants to make Messenger a customer service/live chat channel for all kinds of businesses. For now the focus, however, is on enterprises. Small businesses have access to similar messaging functionality through their existing Pages”.

Messenger Business: Facebook Turns Messenger Into Customer Service & Commerce Channel

Marketing Land

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