‘What ecommerce managers can learn from AO.com’ – ‘Econsultancy’ Blog
David Kyle says, “Often I find myself perusing the internet looking at how people are playing this game of ecommerce.
It’s an essential part of my role in trying to improve our own website, by learning how others are doing it.
For me there is one standout winner of ecommerce websites, and that is AO.com.
Beauty is in the eye of the beholder, show AO.com to somebody who works in design and they will be able to reel off hundreds of prettier websites, with fancy single page design and full screen imagery.
AO.com wins it for me because it is doing such a sophisticated job of selling, and understands that the internet buyer is a different beast, one who requires as much information and guidance as possible”.
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