Craig Brockman says, “In a previous blog entry, Ordering sushi and a lesson in embracing the contextual marketing mindset, I showcased a fictitious scenario that required complex data point integration to pull off.  These kinds of programs can seem overwhelming given the three barriers that many organizations face when embarking on their contextual marketing journey:

  1. Marketing sophistication
    A brand’s own conventional mindset and the programs that support it
  2. Actionable data
    Lack of clean and accurate data that prohibits real-time “on the fly” interactions”.

Contextual marketing: A look at real world (and real time) examples

‘Experian Marketing Forward’ Blog

Sharing is caring