Ginny Marvin says, “Facebook CEO Mark Zuckerberg told the audience at the company’s annual F8 developer conference that native ads now account for more than half of the inventory on the Facebook Audience Network, with publishers realizing seven times higher CPMs from those native units.

Video will soon become the latest native ad format available on third-party apps via Facebook, the company announced today. LiveRail, which Facebook acquired in July, 2014 to bolster its video advertising efforts, will power native video ads and all of the ad formats available through the Facebook Audience Network (FAN).

Introduced in April, 2014 and launched globally last October, the Facebook Audience Network is the in-app ad network that expands advertiser reach to third-party mobile apps beyond Facebook — think Google AdSense designed specifically for app publishers. In addition to native ad units, FAN has standard mobile banner and interstitial formats to promote app installs, app engagement or drive traffic to advertisers’ mobile sites”.

LiveRail To Power All In-App Ads On Facebook Audience Network, Support App Video Ads

Marketing Land

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