Soo Jin says, “A multitude of strategies are available to marketers to help push customers along the purchase funnel. While these marketing tactics may be widely available, the slow adoption of such strategies and industry technologies places a limitation on the success of certain verticals and brands. This especially rings true for industries traditionally built on in-store purchases.

During the 2015 Automotive News World Congress conference in January, a panel of auto industry experts discussed the necessity for better adoption of online tools to improve customer satisfaction in the auto industry. Jared Rowe, president of car-shopping site AutoTrader.com, said that the average vehicle shopper visits almost nine sites before buying a car and that mobile vehicle consumers are demanding thorough, easy-to-navigate websites”.

 The Strategic Play: How Marketers Can Combine Elements To Avoid Missed Mobile Opportunities

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