Ginny Marvin says, “In the latest outlook on the display advertising market in the US, Twitter and Facebook are poised for growth while the former stalwarts, Google and Yahoo, are expected to see their share slip. Twitter, is poised to surpass Yahoo in US display revenues for the first time this year, according to data released by online research firm eMarketerThursday.

Facebook’s revenue share is expected to reach 26.9 percent in 2017, up from 23.8 percent in 2014. Twitter’s share is predicted to hit 6.8 percent, up from 3.7 percent in 2014.

In contrast, eMarketer expects Google’s display revenue share to decline from 13.7 percent in 2014 to 11.1 percent in 2017 and Yahoo’s share to fall from 5.5 percent in 2014 to 3.5 percent by 2017″.

Facebook, Twitter To See US Display Revenue Share Rise As Yahoo, Google Slip

Marketing Land

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