Lara O’Reilly says, “Yahoo’s digital advertising recovery is definitely happening. But it’s not happening fast enough.

The latest forecast from research group eMarketer predicts that Twitter will overtake Yahoo in terms of total digital display ad revenue (which includes ads that appear on desktop and laptop computers plus mobile phones and tablets) in the US for the first time in 2015.

And that’s despite eMarketer forecasting that Yahoo will report a lift in US display ad growth this year for the first time since it started tracking the company’s ad revenues in 2009.

Let’s be clear: eMarketer’s figures in this instance are only looking at a proportion of Yahoo’s (and other companies’) revenues within one region. Yahoo’s global full-year revenue (excluding traffic acquisition costs) – which includes all its different business divisions beyond display”.

Yahoo’s recovery is so weak it will be overtaken by Twitter on digital display ad revenues

Business Insider

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