Tom Manvydas says, ““Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

Today’s column is written by Tom Manvydas, vice president of integrated marketing services at Experian Marketing Services.

Whether by intent or not, big data is improving the quality of life on an unprecedented global scale. In recent years, we have seen data move beyond enabling more convenient and valuable digital experiences to fueling our national and global economy.

Since 2007, data-related products and services have generated about 30% of real personal consumption growth, according to the Progressive Policy Institute (PDF). Big data also is being used to solve society’s biggest challenges, including famine, disease and poverty. Big data could yield benefits for health care alone of more than $300 billion annually, McKinsey estimates. As the data-driven economy expands, these estimates do not come close to recognizing the actual long-term potential in terms of its value”.

Marketing: A primary breeding ground for big data innovation

‘Experian Marketing Forward’ Blog

Sharing is caring