‘Music SEO – 7 Lessons in Brand Optimization for 2015’ – MOZ Blog
Dan Shure says, “For B2B or ecommerce, people often discover your brand with commercial queries like “dining room lamps” or an informational search like “how to fix a dishwasher”.
Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search. Search is certainly not the only discovery channel. But important enough that investment in non-branded keywords is essential“.
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