‘Nine surprisingly lengthy tips for cutting and editing your copy’ – ‘Econsultancy’ Blog
Dan Brotzel says, “‘I’m sorry for writing such a long letter: I didn’t have time to write a short one,’ Blaise Pascal once said. Well, quite.
Probably the most common copywriting issue that people want to address on our courses is how to cut copy.
‘We have so much we want to say but our content’s way too long and clunky already.’
‘How we can say what we need to say in half as many words?’
Reducing wordcount matters because the online space is a tough reading environment”.
Nine surprisingly lengthy tips for cutting and editing your copy
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