‘Four stats to help benchmark your email marketing strategy’ – ‘Econsultancy’ Blog
Bola Awoniyi says, “How advanced are your email marketing activities?
It can be difficult to know how far ahead or behind your organisation is from the industry standard, as it is often extremely difficult to completely figure out the inner workings of other companies.
And even if that is possible, who has time to do all that?
However, thanks to the 2015 Email Marketing Industry Census, produced in association with Adestra, an insight into the amount and type of email marketing carried out by organisations is now available.
The research, which is in its ninth consecutive year, provides an unparalleled opportunity to measure the state of the industry and find out how those at the coalface of email marketing are operating”.
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