‘These Six Stupid Marketing Metrics Need to Die’ – ‘MarketingProfs’ Blog
Larry Kim says, “Way too often—several times a week—I’m amazed by what some marketers are still measuring.
Maybe they don’t know any better.
Maybe some are just married to legacy metrics that were once logical but now just need to die.
Inspired by Rachel Sprung’s recent post on pointless marketing metrics, I’ve come up with my own list of pet-peeve marketing metrics and reasons they’re probably doing your campaigns more harm than good”.
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