‘Data sources that can help optimize the customer experience’ – ‘Econsultancy’ Blog
David Moth says, “Data-driven marketing and customer experience are two of the most prominent trends in digital right now.
So how are they intertwined and how can the former be used to improve the latter?
Our new report published in association with Ensighten, titled Customer Experience Optimisation, investigates how marketers are using technology and data to personalise the customer experience.
The results show that not all data is perceived as equal for the purposes of customer experience optimisation.
The majority of both agency and client-side respondents (93%) are pulling data from their web analytics, while around two-thirds are also utilising their CRM and data warehouse”.
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