Derek Eccleston says, “Autumn 2015 will mark six years since the release of the first mobile sites from some of the UK’s top retail brands, but how has the mobile experience changed?

The world has changed. On average we’re now spending more time on our digital devices than we are asleep, while the majority of leading retailers now see more than half of visits to their sites coming from mobiles.

Much has been said about mobile over the years, but how has the mobile customer experience changed and how can we learn from past mistakes to ensure that today’s end-to-end mobile customer experience really is the very best it can be?

How has the mobile experience changed?

Back in 2009 with the launch of the first successful mobile internet-connected devices, mobile sites were focused purely on functionality”.

Mobile commerce: what have we learned after six years?

‘Econsultancy’ Blog

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