‘Will Google’s Algorithm Update Affect Your Franchise Sales?’ – ‘Entrepreneur’ Blog
Matthew Job says, “More and more, would-be entrepreneurs are using smartphones to study and reach out to franchises at a rising rate. Consider the Landmark Interactive study analyzing 139 franchisors and about 36,000 units for the year ended August 2014.
According to that study, the percentage of prospective franchisees using smartphones to research and contact franchise opportunities online nearly doubled, to 42 percent, up from 23 percent.
Along the way, many of these mobile prospects likely used smartphones to view these franchise recruitment websites. Franchisors also likely received new lead opportunities thanks to beinghighly positioned in Google’s organic or “natural” search results for lucrative, nonbranded search queries“.
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