‘9 things brands should consider before launching a blog’ – ‘Mashable’
Angie Pascale says, “Recently, I’ve come across a number of brands that started a blog years ago but have all but abandoned it, or never even created one to begin with. Sure, both situations seems shocking in this day, what with all the turnkey blog platforms and abundance of data showing the benefits of having a blog.
But let’s not dwell on their idling (usually due to a lack of resources, which we can all empathize with). Instead, let’s discuss how they can start fresh with a clean slate and a clear strategy. If you’re ready to reignite a neglected blog, or launch your first one, you should consider the following nine things before doing so:
1. What are your objectives?
Are you trying to generate top-of-funnel organic traffic from long-tail keywords? Do you need a hub from which you’ll populate social media channels? Does your brand have a subject matter expert that needs a platform to share their knowledge?”.
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