Derek Miller says, “Assume you’re doing content marketing for a plumbing client and you’re tasked 5 blog articles. I know what you’re thinking: Awesome opportunity!

Not what you’re thinking?

More than likely you’re thinking: “What the heck am I going to write about?”

You probably aren’t an expert plumber, so a tutorial on bathtub spout diverters (had to look that up) is out of the question. So how do you create a compelling article?

It starts with the idea!”.

Inspiration Goldmine: Guide to Creating Effective Content Ideas

Business.com

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