‘5 Ways to Use Location Data for Better Social Listening’ by Jay Baer
Baer says, “Customers talk in more than keywords and hashtags. And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Furthermore, 6% of social posts don’t include text, since they’re just images or videos.
We saw this proven again and again at Super Bowl XLIX, the first rounds of the 2015 NCAA March Madness Tournament, and even last week at Social Media Marketing World 2015—the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag.
Traditional social media listening platforms don’t collect this location-tagged social data. Think you’re not missing much of the conversation? Think again. It’s time to complete your social media strategy with location-tagged posts, and there are infinite ways to leverage this data for your social listening and engagement campaigns”.
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