‘Do Domain Extensions Matter?’ – ‘Website Magazine’ Article
Allison Howen says, “With the arrival of the new gTLDs, many are wondering about the impact of domain extensions on their digital business.
Fortunately, Interbrand is shedding light on the subject, revealing (unsurprisingly) that consumers are much more likely to remember the .COM extension over other extensions. In fact, data from a recent Interbrand U.S. study shows that when it comes to remembering the domain extension of a Web address, 94 percent of consumers correctly recalled .COM while only 7 percent correctly recalled a new domain extension.
In addition to memorability, Interbrand’s study sheds light on clickability. In fact, the data shows that 61 percent of consumers who were shown a search results page displaying similar Web addresses with different extensions still clicked on the .COM extension – even when new domain extensions were displayed first”.
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