Ginny Marvin says, “Microsoft announced Friday that it is changing the default setting for Do Not Track in future versions the company’s browsers.

Do Not Track (DNT), the setting that signals to websites that users do not want their behavioral data tracked or passed on to analytics or advertising entities for personalization and ad targeting, will no longer be enabled as the default setting in Windows Express Settings as it has been for two years with the roll out of Explorer 10. The change will apply when users set up a new Windows PC for the first time or upgrade to a new version of Windows or Internet Explorer.

Brendon Lynch, Chief Privacy Officer at Microsoft, said in a blog post the change in approach to DNT is in reaction to the World Wide Web Consortium (W3C)’s latest draft of the standard, which states that the notion of an expression to of whether to have have site behavior tracked “MUST reflect the user’s preference, not the choice of some vendor, institution, site, or network-imposed mechanism outside the user’s control”.

Microsoft Changes Course On Default “Do Not Track” Browser Setting

Marketing Land

Sharing is caring