Matthew Torren says, “Sales funnels are an essential component of an effective marketing strategy and overall business plan. You’ve likely heard of landing pages, automated email service providers and the efforts to integrate content into nurturing campaigns that move your website visitors from prospects to leads. It’s not enough any more to simply sell a product. Most people want real value and need to develop a relationship with your brand and business in order to want to purchase from you. When you integrate compelling, useful content into your marketing funnel, you privde them with that value and establish your credibility and expertise to deliver the products and services they will want to purchase from you later”.

Foolproof Sales Funnels: The 3 Necessary Software Components for Success

Business.com

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