Allison Howen says, “ShipStation is helping improve retailers’ selling initiatives on Instagram, as the e-commerce shipping solution has unveiled a new integration with social commerce app Penny.

Retailers can leverage Penny to sell products on Instagram with a hashtag. To use the service, retailers simply need to sync their Instagram accounts to Penny and provide their bank account information to the service. Retailers can then tag sale posts with the hashtag “#paywithpenny” to help new Penny users discover their shops. When a consumer wants to make a purchase, they simply comment “#sold” on the post and Penny takes care of the rest”.

Selling and Shipping on Instagram Made Easy

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