Adam Toren says, “Video is an excellent marketing tool for your website that can help attract leads, convert customers and boost your online sales. Whether it’s company testimonials, hiring videos for your career site, product reviews and demos or even customer recommendations, video is a compelling format medium for your customers.

According to online marketing outlet Digital Sherpa, video increases audience understanding of your business by 74% and roughly 30% of everyone’s collective online activity is spent watching videos. That means roughly one third of all online traffic is looking at videos.

You may feel intimidated by video because of the cost associated with creating quality video. A well-produced on-camera video can cost you anywhere from $2,000 up to $5,000 or more, but prices vary drastically by location and needs. You can get animated videos created, if that fits your branding, for free if you’re willing to do it yourself, and product demo videos can usually be bulked together to get numerous products featured as part of a package day rate”.

3 Ways Video Can Acquire Leads, Drive Conversion and Increase Sales

Business.com

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