‘A case for rewarding customer engagement’ – ‘Econsultancy’ Blog
Adrian Muller says, “Most marketers have customer engagement listed as one of their top priorities, but despite this general consensus, very few brands are actually rewarding customers that are actively engaged.
A case for rewarding engagement
Loyalty programs tend to reward solely purchase behaviour, the more you spend the bigger the reward, whatever that may be. It focuses mainly in the very last stage of the consumer decision journey, the purchase, but leaves out everything that happens before.
A user that is actively engaged with your brand, either by liking your posts in social media, sharing your content with his friends or regularly opening your emails”.
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