‘A New Way For Digital Marketers to Learn’ by Jay Baer
Baer says, “Podcast listening increased 25% last year in the United States, partially due to an increase in usage among businesspeople. Marketers – especially digital marketers like us who have to stay on top an ever-changing tech and trends landscape – love podcasts because they are the most time-efficient education format. You can multi-task when listening to a podcast in a way you simply cannot when reading a blog post. (for more, see our infographic: 23 Reasons Why Businesspeople Love Podcasts)
This trend to audio learning is one of the reasons my team and I builtMarketingPodcasts.com – the only search engine for marketing podcasts. It’s also why we produce multiple podcasts of our own, including Social Pros; Content Pros; Jay Today; and the forthcoming Business of Story podcast”.
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