‘How to Kick Your SEM Campaign Into High Gear’ – ‘MarketingProfs’ Blog
Bruce Gibbs says, “What do you do when your SEM campaign is not delivering the results you intended? You were hoping for more leads or conversions, yet it seems the campaign is spending its budget but not delivering a return on all that investment.
It’s time for campaign optimization—when you determine what needs to be done to help your ailing campaign.
You can begin by reviewing the various elements of your campaign, and then take steps that combat the downward spiral and give your campaign the lift it needs to perform”.
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