Andrew King says, “It’s well known that order confirmation emails are some of the most widely opened, read and clicked emails around.

It’s the one type of email that you can almost guarantee will be opened or at least saved for later in case there is an issue with the order.

Unfortunately this type of email has traditionally been managed by the IT department that has often sent plain text receipts from a separate system which offers no tracking, limited HTML support and no advanced personalization features.

So more often than not, this extremely important part of your customer journey drops off the marketer’s radar and is never optimized”.

How You Can Improve Your Order Confirmation Emails + 4 Inspirational Examples

Marketing Land

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