‘Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content’ – MOZ Blog

Simon Penson says, “Running an agency comes with many privileges, including a first-hand look at large amounts of data on how clients’ sites behave in search, and especially how that behavior changes day-to-day and month-to-month.

While every niche is different and can have subtle nuances that frustrate even the most hardened SEOs or data analysts, there are undoubtedly trends that stick out every so often which are worthy of further investigation.

In the past year, the Zazzle Media team has been monitoring one in particular, and today’s post is designed to shed some light on it in hopes of creating a wider debate“.

Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content

MOZ Blog