‘6 Ways To Connect With Customers Through Email’ – Aweber Blog
Tom Kulzer says, “If you learn anything about email marketing as a business owner, let it be this: You are not “blasting” prospects and customers.
You’re sending emails in order to make personal connections with people.
It’s common to view email marketing as just another way to show ads to customers and prospects. If that’s the case, you’re likely achieving drastically reduced results. Why?
Because email marketing is so much more than sending weekly flyers to subscribers. It’s about delivering valuable information to those who want to hear from you. It’s about building relationships based on trust. It’s about improving lives through conversations that can happen anywhere, at any time.
And if you truly want that kind of relationship with your email audience, it’s essential that you keep this in mind before hitting “Send” on your next message”.
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