Rand Fishkin says, “From information about your location and device to searches you’ve performed in the past, Google now has a great deal of information it can use to personalize your search results. In today’s Whiteboard Friday, Rand explains to what extent they’re likely using that information and offers five ways in which you can improve your performance in personalized search.

Elements of Personalization and How Marketers Can Perform Better in a Personalized World – Whiteboard Friday

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